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Background

The digital signage industry has been swamped with over 100 software providers that have software platforms that are plagued with huge gaps and deficiencies in functionality and performance and which are also very expensive to purchase for small to medium sized businesses. Most software providers have developed “copy-cat” digital signage software that offers very basic functionality trying to fit a perceived need in the marketplace. NUVA Technologies represents a new form of digital display software development, company. We are a specialized media technology development company with a cumulative 65 years of advertising and marketing expertise. Our company FULLY understands and speaks to, the technology needs of advertising and marketing firms as well as the needs of end users in the retail, hospitality, corporate, government, entertainment, and SME industries. NUVA Technologies can fill the needs of any media specific development project better than any other development firm in the world.

The NUVA Display Digital Signage Network System is the media channel of the future that advertisers and chief marketing officers have long been looking for which can deliver high impact targeted advertising. Our NUVA Display Digital Signage Network System can be tailored to deliver the RIGHT message to the RIGHT audience of millions of people at the RIGHT time and accurately verify the number of viewers.

NUVA Technologies has developed patent pending, digital signage viewer recognition, tracking and reporting software called AVITAR which accurately verifies each viewer and provides total traffic count reporting, the “Holy Grail” of the advertising industry which retailers and advertisers have been desperately searching for this solution for over 50 years.

Using our AVITAR software, digital display screens across a network can be programmed on an individual basis in real time with targeted content to match the audience profile is a huge advantage over traditional advertising methods. AVITAR software offers viewer recognition, tracking and reporting providing advertisers with essential verified viewer statistical information unavailable with any other media signage system on the market today which is the type of critical information that advertisers have been desperately seeking for many years. In fact advertisers have been flying blind for many years not knowing how really effective their advertising campaigns have been because of the fact that there were not any accurate and reliable viewer tracking and reporting measuring tools available until now. Increasingly, marketers are being called to account for the value added by their advertising spending so we believe that we have created a viable solution to address this very serious world wide industry problem.

Each NUVA-Display screen part of a network of screens sends the traffic information back to a central web database called our Media Management Server where it is collected and analyzed. The viewer data is then sent to both the Advertisers and Media company computer screens where the advertiser and media company are able to view total traffic results, time of day of each viewer and geographic location. The viewer data is extremely important information because it helps advertisers link a specific ad campaign directly to an increase in sales in order to determine the effectiveness of the advertising message and/or the consumer demand for the product.

Using the viewer traffic data, Media companies can load new ads onto the network of display screens to replace ineffective ads in real time to maximize sales results.

Imagine being able to improve advertising effectiveness in real time, reference in-store sales and verified viewer data simultaneously, automate your advertising business and be able to deliver multimedia content through a 100% secure and stable media management network.

We strongly believe that our NUVA Display Digital Signage Network System with its proprietary viewer recognition, tracking and reporting AVITAR software will become the industry standard.

Advisory Board

Randy Reaney –VP Sales
Former President and CEO of Canada Bank Card Systems, Randy has over 25 years of senior level sales, marketing and advertising experience. During his career Randy has been involved in numerous successful start-ups with notoriety in marketing and sales.

Randy has successfully built, launched, represented and brought public various companies in the financial sector. As former President of Concept 1 Communications, and Founder of ODAAT Advertising Randy’s advertising, marketing and media background give him the experience and savvy required to understand the shifting patterns of today’s media world.

Dale Scott Marion - Founder - Chief Integration Officer

By the age of 14 Dale was a self taught pianist, vocalist, lyricist and performer. Learning multiple instruments and recording various commercial works before the age of 19. During this time Dale was also engaged in computer graphical design, mastering Corel and Photoshop from their earliest releases. Despite requests from his schools to advance Dale beyond his years, Dales’ parents feared he would become an outcast and insured his ability to socialize and communicate with his peers.

Dale graduated with honors from the Honorable Kennedy Collegiate High School in Windsor, Ontario in 1992. From there he began a career in signage structure design and engineering, working for a large Windsor based pylon, fascia and structure development firm called Labonte, In his first year Dale won 3 first place awards for his work in signage design and development by the Sign Association of Canada. After this, Labonte changed ownership, and Dale left the firm, refusing to be a grunt to the new owners, who’s main pride was their award winning designer. He then began freelancing, experimenting and learning about all forms of computer graphics design, computer and web software development, multi media development and 3D animation and specialty 3D creation.

Dale brought to life Aurora Digital Graphics International. A new world wide company specializing in digitally enhanced graphics, multi-media, web and new technology development. Because of his extreme specialization and growing reputation for developing the impossible, some of Dales initial clients were The City Of Windsor, Landmark Entertainment (Disney Parks Development), East Side Mario's, McDonalds, Australia. Body Glove Surf Gear. Atari, and a host of others.

After the internet boom Dale moved himself and his business to Niagara Falls Canada. This is when Dale quickly became acquainted with his Toronto competition. Marion set out to quickly shake up the Toronto design market and succeeded by taking home the First Place 1999 Focus on imaging award and the DX4 award for most innovative street furniture design, roughly the same time Marion passed the MENSA entry examination, and the IHIQS testing process.

From there Marion lost himself in the pursuit of developing a new technology that would display true 3D holographic images using full color, full motion, and a full range of view, visible in 100% daylight, and in 2002 HOLO FX was born. Through the fortunate partnering with business and fashion mogul Joseph Mimran Dale was able to successfully complete his dream designing one of the most unique display systems the world had ever seen.

Through 3 years of working on HOLO FX, creating the system and apparatus that drives HOLO FX and PS3D. Dale was involved in developing full motion PS3D holograms for companies such as Rock and Republic Jeans, Presidents Choice, BMW, Cadillac, Moet and Chandon, Pink Tartan, Alfred Sung and Apple. In September of 2004 Dale was nominated as one of MIT’s Technology Review Magazines Top 100 technological developers for his innovative work in 3D stereoscopy and holography.

Dale departed from HOLO FX after completing his technology and selling controlling interest in the company.

Soon thereafter Dale submitted patent applications and began work on a new digital signage software system that allows for a digital display to track and report the number of viewers who were subject to specific advertisements played on the system. He named the product AVITAR, using various team members, close friends and confidants to help code and deliver various segments of the product, Dale completed the first prototype model of AVITAR within 6 months of its conception. In June 2005 AVITAR was released to the public through an innovative new media technology development company called OneSmart.

From there Dale built in functionality and value added service offerings to the product to offer the worlds best digital signage software, and in February of 2006 NUVA Technologies was born.

His experience and accomplishments include.

- winner of three 1st place signage design awards from Signage Association Of Canada
- Inventor/Development of PS3D, auto stereoscopic display process and hardware for HOLO FX
- Inventor of first 360 degree video holographic display prototype (not yet released to market)
- 2004 MIT's - Technology Review Magazines TOP 100 technology developers.
- Winner - Focus On Imaging 1st place Award
- Member - IHIQS (2000 - Present)
- Member MENSA (2000 - 2002)
- Member Design Exchange (1996 - 1999)

Joseph Mimran - President / CEO JM&A - Corporate Advisor
The Toronto-based former Club Monaco front man turned brand building mastermind has worked with the who's who of Canadian fashion and design over his 30-year career. Mr. Mimran’s career and accomplishments speak for themselves, within the branding, marketing and product development sectors.

Joseph is considered a world renown branding, marketing and business development guru, and lends his talents and business savvy to the team as needed, continually remaining a strong supporter of the company moving forward.

Michael King – CEO and Group Director Kontent Publishing - Corporate Advisor
Kontent Publishing is an independently held developer, incubator and publisher of Fashion, Entertainment and Pop Culture media. Michael’s extensive career experience in the marketing, publishing and the advertising industry has taken him all over the world.

Michael offers his experience and energy to NUVA Technologies.

Our Partners

The Digital Signage Group

Visual Appliances

Joseph Mimran & Associates

Inside Entertainment

Popcorn Media

Paradise FX

Logisys Corporation